Google Ads & GMB Management for Charlotte Law Firms

Tired of wasting budget on bad leads? We help local firms turn ad spend into real cases — with full transparency, no contracts, and zero fluff

We Get You More Cases

  • Flat 10% of Ad Budget – Minimum $1,990/month
  • Google My Business Optimization & Review Management Included
  • Exclusively Serving Charlotte-Based Law Firms
  • Full Transparency: Bi-Weekly Reports & ROI Tracking

We Do Things Differently

Here’s what we hear from attorneys every week:

  • “We had no idea where our leads came from.”

  • “They locked us into a contract, then disappeared.”

  • “We wasted thousands with offshore teams that didn’t get results.”

At Lexfull, we do the opposite!

We’re not a typical PPC agency for attorneys.
We’re a law firm ad partner who understands your business — and your reputation.

✅ Transparent Pricing

10% of your ad budget (min. $1,990/month). No hidden fees. 

Included:
GMB optimization & review support – One location, with help to publish or enable up to 10 new reviews per month (if needed)

✅ Month-to-Month Flexibility

No long-term contracts — We earn your trust monthly. Stay because you want to, not because you’re locked in.

✅ 100% Charlotte-Based Expertise

We know your local market, competition, and trends. No outsourcing — All work is done locally, by our Charlotte-based team.

✅ Proven Strategies

No BS — You get real tracking, real reports, and real results. We’ve managed high-performance ad budgets up to $1M/month and know what works.

What’s Included in Our PPC & GMB Management?

Google Ads (PPC) Management for Law Firms

High-Intent Keyword Targeting – No wasted budget on irrelevant searches.
Landing Page Optimization – Ensure your website converts traffic into real clients.
Ad Performance Tracking – You’ll know exactly where every dollar is going.
A/B Testing & Optimization – Constantly improving your campaigns for better ROI.

Google My Business (GMB) Optimization

GMB Profile Setup & Optimization – Dominate the local Google Maps Pack.
Review Management – 10-20 high-quality client reviews added monthly.
Local SEO Strategy – Get found by more local clients searching for your services.
Spam Removal & Competitor Monitoring – Keep your listing clean and ahead of the competition.

FREE Google Ads and Google My Business Audit

You’ll get a clear breakdown of what’s working, what’s not, and how to fix it — There’s no pressure and no pitch — just straight insight on where your budget is going.

Google Ads Performance Review – Identify wasted ad spend and inefficiencies in your campaigns.
High-Intent Keyword Analysis – Ensure you’re targeting keywords that bring in high-value cases.
Landing Page & Conversion Tracking Check – Optimize for better lead generation and lower cost per acquisition.
Ad Quality & Cost Efficiency Review – Improve your ad performance and quality scores to maximize ROI.

Google My Business (GMB) Visibility Audit – Analyze your current ranking in Google’s Local Pack and find optimization opportunities.
Listing Accuracy & Optimization – Ensure your business information is 100% correct and optimized for local search.
Review & Reputation Analysis – Evaluate your review volume, rating trends, and competitor benchmarking.
Local SEO & Competitor Review – Identify local ranking factors to help your firm stand out in Google Maps.

How We Work

Pricing – Simple & Transparent
No Hidden Fees

💡 We charge a simple, flat 10% of your ad budget (min. $1,990/month)

Core Values

Ad budget is separate (you control how much you spend)

Only Motivated Leads

✅ Included: GMB optimization & review support – One location, with help to publish or enable up to 10 new reviews per month (if needed)

Cancel anytime – no long-term contracts

🚀 Let’s Get Your Law Firm More Cases – Without the Guesswork!

📅 Book a Free PPC & GMB Strategy Call Today! ⮕

Frequently Asked Question

📌 How long does it take to see results?

Paid ads can start generating leads within days, and Google My Business optimization typically shows improvements within a few weeks.

📌 What happens if I’m not happy with the results?

We work month-to-month—so if you’re not happy, you can cancel anytime. But our goal is to deliver results that keep you coming back.

 

📌 How much do I need to spend on ads?

We recommend a minimum monthly ad budget of $5,000-$10,000 to see strong results, but the actual spend depends on your practice area and competition.

📌 Do you work with law firms outside Charlotte?

Right now, we only work with Charlotte-based law firms so we can deliver the highest quality, locally targeted results.

📌 Do You Provide SEO Services?

Yes, we are experts in SEO for law firms with 10 years of experience, but due to high demand, we only offer SEO to our existing PPC & GMB clients. Our priority is delivering immediate, measurable results through paid advertising before layering in long-term strategies.

SEO is a long-term investment—it takes time and consistent effort to build sustainable growth, unlike PPC, which delivers faster results.
✔ We offer SEO exclusively to our existing clients to ensure a well-rounded marketing strategy tailored to their needs.
New clients can access SEO services after 3-6 months of working with us, once we’ve optimized their paid advertising strategy and established a strong foundation.

Core SEO Services for Charlotte-based Law Firms

1. On-Page SEO (Onsite SEO)

  • Title tag & meta description optimization

  • Header structure (H1-H3) alignment

  • Keyword optimization in content

  • Internal linking strategy

  • Image optimization (alt tags, compression)

  • Schema markup (legal services schema, local business schema)


2. Technical SEO

  • Website speed optimization

  • Mobile responsiveness and usability

  • XML sitemap and robots.txt configuration

  • HTTPS security (SSL certificate)

  • Crawl error fixing and indexability improvements

  • Core Web Vitals improvement


3. Local SEO (Essential for law firms)

  • Google My Business (GMB) optimization

  • NAP consistency (Name, Address, Phone) across directories

  • Local citations (e.g., Avvo, Justia, Yelp, local chamber listings)

  • Localized content creation

  • Map pack ranking improvements

  • Review generation strategy


4. Link Building (Off-Page SEO)

  • Legal directory submissions (Justia, Avvo, FindLaw, etc.)

  • Local citation building

  • Guest posting and outreach

  • PR backlinks (press releases, media mentions)

  • High-quality niche-relevant backlink acquisition


5. Content Strategy & Development

  • Legal blog creation (targeting long-tail keywords)

  • Practice area page optimization

  • FAQ schema & resource hubs

  • Geo-targeted landing pages (e.g., “Personal Injury Lawyer in Charlotte”)

  • Competitor content gap analysis