Founder-led. Immigration-only. Execution-focused. Marketing. Intake. RevOps and Growth Execution.

Book a 30-Minute Growth Diagnostic

Choose the level of growth ownership your firm actually needs.

Lexfull is not a marketing agency that charges for activity. We are a fractional growth partner that charges for ownership of intake, visibility, conversion, vendor accountability, and the weekly rhythm that holds it all together.

BEFORE YOU LOOK AT NUMBERS

Pricing is based on how much complexity your firm has and how deeply you want Lexfull involved, not on how many tasks we check off a list. 

This is not pricing for random marketing activity.

Most law firm marketing retainers are built around activity. More campaigns. More reports. More meetings. More vague updates about impressions nobody inside the firm can evaluate.

Lexfull is built differently.

The first 30–60 days of every engagement focus on diagnosing leaks, cleaning up tracking, tightening intake, and building the operating structure that everything else depends on. After that, Lexfull runs a weekly growth cadence tied to consults and retained cases — not vanity metrics.

You are not paying us to get familiar with your firm. You are paying us to build and run a cleaner growth system.
MONTHLY ENGAGEMENTS

Three levels of growth ownership. 

The difference between these levels is not more marketing tasks. The difference is how much complexity we are taking on and how deeply we are involved in helping your firm drive growth.

Every engagement includes a Foundations phase in the first 30–60 days where we diagnose leaks, fix intake and tracking, and build the operating base the ongoing work depends on. First month’s retainer is due upfront at signing.
Stabilize
$5,000 Monthly

For immigration firms that need tighter systems and clearer visibility before scaling harder.

A good fit if you are:
• Solo to 3 attorneys
• Focused on one primary market
• Running one primary case mix or a simpler offer structure
• Dealing with inconsistent lead flow, weak tracking, or preventable intake leakage
• An owner who wants structure and visibility before spending more on growth

What Lexfull owns at this level:
• One main growth engine.
• One main intake workflow.
• One main reporting structure.
• One set of priorities.

Initial term: 3 months
Foundations phase in the first 30–60 days: intake audit, tracking cleanup, dashboard setup, leak map, 90-day execution plan
1 market. 1 primary paid channel. 1 main decision-maker.
Weekly optimization cadence
KPI dashboard tied to calls, forms, consults, and retained cases
Intake process review with priority fixes
Speed-to-lead monitoring and follow-up accountability
Landing page and conversion path review
Monthly partner strategy call
Oversight of existing PPC or SEO vendors, if applicable
Weekly leak report: what broke, what got fixed, what needs a decision
Multi-market expansion
Multiple simultaneous offer launches
Deep internal team management
Full intake department rebuild
Broad SEO or content program ownership
Open-ended custom projects outside agreed scope
Book a Growth Diagnostic
Convert / Most Popular
$9,000 Monthly

For immigration firms that want a real growth partner, not just campaign management.

A good fit if you are:
• 4 to 12 attorneys
• Already spending on PPC, SEO, or intake tools or ready to
• Trying to scale without losing visibility or operational control
• Seeing too much lead waste between marketing and intake
• Tired of vendors reporting activity instead of business outcomes
• A managing partner who wants a real partner, not another vendor to manage

What Lexfull owns at this level:
The growth system across acquisition, intake pressure points, conversion visibility, and prioritization. Not just campaigns. Not just reports. The actual bottlenecks that sit between marketing spend and retained cases.

What is included:
Everything in Stabilize, plus:

Initial term: 3 months
Deeper ownership of growth priorities across the firm
Up to 2 major growth priorities active at once. Can support more than one campaign cluster, but not unlimited.
Stronger weekly accountability around KPIs and bottlenecks
Faster iteration on offers, landing pages, and conversion points
Intake responsiveness and missed-opportunity review
More active coordination across vendors, assets, and priorities
Ongoing execution roadmap with priority-based updates
Revenue visibility tied closely to consults and retained cases
Partner-level strategic guidance on where growth is actually getting stuck
Weekly working rhythm, not just light optimization
Full in-house marketing team replacement
Unlimited creative or content production
Enterprise CRM redesign
Multi-office operator coverage unless separately scoped
Unlimited internal meetings
Book a Growth Diagnostic
Scale / Custom
from $19,000 Monthly

For firms that need deeper operator-level involvement across growth, intake, visibility, and internal accountability.

A good fit if you are:
• 8 to 20 attorneys
• Multi-office, multi-market, or more operationally complex
• Managing larger lead volume across multiple channels
• Coordinating multiple attorneys, intake staff, and vendors
• Looking for a higher-touch operator role, not just a marketing partner

What Lexfull owns at this level:
Cross-functional growth coordination. Tighter accountability across leadership, intake, vendors, priorities, and reporting. Higher-touch operator involvement that goes deeper than campaign-level management.

What is included:
Everything in Convert, plus:

Initial term: 6+ months
Deeper founder and leadership involvement
More frequent strategic working sessions
More direct cross-functional accountability
Broader support across markets, offers, or offices as scoped
Tighter operational oversight across growth-related systems and priorities
Higher-touch planning and execution coordination
Priority access and limited-capacity engagement
Book a Growth Diagnostic
HOW TO KNOW WHICH LEVEL FITS

Choose the level of growth ownership your firm actually needs.

Choose Stabilize if:

  • You are solo or small, but serious about fixing what is broken
  • You already feel one major leak clearly, intake, visibility, or follow-up
  • You need tighter systems before adding more complexity
  • You want focused help without overbuilding too early

Choose Convert if:

  • You already spend enough on growth that leakage is expensive
  • You want one accountable operator across intake, visibility, and marketing governance
  • You need clearer revenue visibility and stronger weekly execution
  • You want the most complete version of the Lexfull model

Choose Scale if:

  • The firm has more complexity, volume, or moving parts than one person can wrangle
  • Multiple attorneys, staff, vendors, or markets are involved
  • The growth system needs deeper leadership-level ownership
  • You need more than a tactical partner, you need an operator

Not sure? That is exactly what the Growth Diagnostic call is for. We will tell you directly.

THE FIRST 30–60 DAYS

Month one is where the system gets built.

Every engagement begins with a Foundations phase. This is not administrative onboarding. This is where the highest-leverage work happens, diagnosing leaks, fixing intake, installing tracking, and building the operating structure that the ongoing monthly work depends on.

During this phase, Lexfull typically works through:

  • Intake and lead-response audit
  • CRM and pipeline review
  • Tracking and attribution cleanup
  • Follow-up and scheduling assessment
  • Revenue leak map
  • Dashboard setup
  • Prioritized 90-day execution plan

Some things, like ad oversight, vendor accountability, or follow-up sequence fixes, start immediately alongside the audit. The Foundations phase is not a waiting period. It is the first wave of real execution.

By the end of month one, the firm should have clearer visibility, tighter intake, a functioning dashboard, and a focused plan. The weekly growth cadence is already running.

WHY FIRMS CHOOSE LEXFULL OVER ANOTHER AGENCY

Most agencies stop at traffic, clicks, and surface-level reporting. Lexfull looks deeper.

Immigration firms do not usually lose growth because a dashboard was missing one more graph. They lose growth because money gets spent before the intake system is ready, leads move too slowly, follow-up breaks, reporting does not connect to retained cases, and nobody owns the gap between marketing and operations.

Lexfull is designed to close that gap.

Tighter visibility into what is actually working
Less lead waste between marketing and intake
Better alignment between growth activity and business outcomes
More accountability around speed, follow-up, and conversion
A partner who thinks beyond campaign management
Immigration-only focus, not a generalist agency that happens to serve immigration
A full-time marketing director costs $120,000–$200,000+ in salary and benefits, requires recruiting, onboarding, and management, and still cannot do everything from PPC to CRM configuration to vendor oversight. Lexfull delivers the strategic ownership and growth execution for a fraction of that cost, without the hiring risk.
FIT

Who this is for, and who it is not for.

Lexfull is a strong fit for firms that:

  • Want measurable business outcomes, not vague marketing activity
  • Know leads are leaking somewhere between click, call, consult, and retained case
  • Need clearer visibility into what is working and what each channel actually costs
  • Want tighter coordination between marketing, intake, and growth priorities
  • Are willing to commit to process, accountability, and implementation
  • Understand that fixing the system takes 60–90 days, not 7

Lexfull is not a fit for firms that:

  • Want the cheapest marketing vendor available
  • Expect guaranteed leads, guaranteed signed cases, or guaranteed revenue
  • Need a full internal department replaced overnight
  • Are unwilling to improve intake speed, follow-up discipline, or operational process
  • Want broad branding, social media management, or generalist agency support
  • Are looking for pay-per-case or percentage-of-revenue arrangements

Not sure which level fits your firm?

Start with a conversation. We will tell you directly whether your firm is a fit, what is likely broken, and what level of engagement makes sense.

Book a Growth Diagnostic

Not looking for another agency? Good.

Lexfull is built for firms that want tighter visibility, cleaner intake, stronger accountability, and a partner who cares about what happens after the lead comes in.

Talk to Lexfull

Common Questions

How does the first month work?
The first month’s retainer is paid upfront at signing. During the first 30–60 days, Lexfull runs a Foundations phase, auditing intake, cleaning up tracking, building the dashboard, and fixing the highest-priority leaks. Some execution (ad oversight, vendor accountability, follow-up fixes) starts immediately. By the end of month one, the weekly growth cadence is already running.
What is the minimum commitment?
Each engagement starts with a minimum term because the work only performs when the Foundations phase and the ongoing operating cadence have time to take hold. The exact term depends on the engagement level, but Lexfull is not designed as a one-month experiment. After the initial term, engagements may continue on a month-to-month basis with 30 days’ notice.
What if we are not sure which level fits?
Start with a Growth Diagnostic call. That is how we determine what level of engagement makes sense for your firm’s complexity, volume, and goals. We will tell you directly.
We already have a marketing agency.
That is not automatically a problem. Lexfull can work alongside an existing vendor if the real issue is visibility, accountability, intake leakage, or weak performance management. In some cases, firms do not need to replace their agency. They need better ownership of the growth system.
Who actually does the work?
Lexfull is founder-led. At the beginning, you work directly with Ivan Dyakov. As the business grows, some implementation support may be added where appropriate, but the strategic direction and accountability stay close to the founder.
How much time will this require from me and my team?
The goal is to reduce partner drag, not create more meetings. Most engagements start with one focused kickoff and light weekly check-ins. Lexfull is designed to take ownership of the growth system, not to give the firm more admin work.
Can you guarantee more signed clients?
No. No serious growth partner should guarantee legal outcomes or signed matters. What Lexfull does is improve visibility, tighten intake, reduce preventable leakage, strengthen accountability, and help the firm make better decisions based on real performance data.
We need results quickly.
The first gains usually come from better reachability, faster follow-up, and cleaner visibility, not from buying more traffic. Most firms feel those improvements within the first 30 days. Conversion and retained-case gains usually build over 60–90 days as the system stabilizes.
Do we need new software?
Not always. Sometimes the existing stack is enough and simply needs to be used better. If changes are needed, Lexfull will recommend them clearly. Any software cost is separate unless explicitly included in scope.
What if our intake team is part of the problem?
That is common. Lexfull does not step in as a full intake department rebuild, but intake responsiveness, missed opportunities, follow-up breakdowns, and scheduling friction are all part of the growth picture. If those issues are blocking performance, they will be addressed inside the engagement.
Why not just hire an in-house marketer or fractional CMO?
Some firms should, eventually. But many firms try to hire before they have clarity on what is broken, what should be measured, or what system that person would actually run.

It is also unusually hard to find one person who can operate across legal, immigration, business, and marketing at the same time. Lexfull is often a better fit when the firm needs ownership, structure, and visibility first, before taking on the cost and hiring risk of full-time headcount.
Is ad spend included?
No. Ad spend is always separate. Lexfull advises on allocation and manages performance, but media spend is billed directly by the platforms to the firm.
Book a 30-Minute Growth Diagnostic